• TECHNOLOGY

Top 5 Digital Agencies Enhancing User Experience with New-Age Technologies

• nationalherald
• March 17, 2021

by Prashant Kapadia/NHN

The field of marketing has been constantly evolving and changing since its inception. Over time, it has incorporated new techniques and ideas. With the advent of technology, this process has been accelerated further, opening up new opportunities for the new-age marketers. On top of this, by entering into collaboration with tech-centric companies, brands can easily automate processes that are time-consuming, measure the effectiveness of their marketing campaigns and take steps to enhance customer experience.

Right now, this blend of creativity and technology is what majority brands are going for and digital agencies paying attention to this demand are emerging as trailblazers within the industry. Here are 5 top digital agencies that are reshaping user experience through ground-breaking use of advanced technologies:

ODN – In late 2015, ODN started its journey of digital transformation for brands with extensive experience of top management in online marketing, e-commerce and retail. ODN provides solutions that range from photo-shoots to listing to marketing graphics to managing social media – everything that can be seen on opening an e-commerce website or social handles. The ‘all-in-one’ content creation expertise provided by the company is currently used by hundreds of marketplaces and brands around the world to build millions of pro-quality articles content. ODN has helped companies build tech tools to disseminate product information accurately and effectively across their offices in various countries and marketplaces thereof. Additionally, ODN uses automation and work-flow tech solutions to provide transparency and speed for content deliveries.

ODN helps its customers by focusing on speed, a pro-active customer-centric approach, and removing all the technical hassles involved in content delivery.

Shutter Cast – Shutter Cast started around 4 years ago as a side project, when Amol was unable to find any reliable website developers for his work. Since then, the team has been working tirelessly to bring the latest technology to startups and offering a gamut of services for their operations. Shutter Cast started with website development but have now expanded into a one-stop solution for all startups in the industry. They want to be recognized as the best and most transparent digital marketing agency in the industry. The startup boasts a prestigious clientele in the market which are the oldest ones and have helped SC scale since its inception- Nish Hair, Gifting Best Wishes, Fkitchens, Infini AI etc. Shutter Cast employs 20+ people and generates revenues of USD 150K. All the technology used by Shutter Cast has been developed internally. The firm has an edge over others because of its transparency in operations, right from planning to execution to every transaction. For instance, competitors often ask businesses to pay as much as 80K to open an Amazon Web Services account when such an account can be acquired for free.

BC Web Wise– It is a full-service digital marketing platform which has been solving business problems for brands since 2000, headquartered in Mumbai. The company is renowned for its strategic brand services, world-class creative work, and in-depth consumer research. They devise strategies to bring brands closer to consumers on digital, tell stories that captivate the millennial mindset, and acquire the sharpest combination of digital media assets to meet campaign objectives.

The company has worked with more than 400 happy clients like Hero, Mahindra, Sunsilk, Unicef, Park Avenue, Parle, Sony Entertainment, TATA, Godrej, Maruti Suzuki etc. and worked on around 7500 projects till date.

ET Medialabs– It is a leading Digital Marketing & Analytics Company in India specializing in delivering business growth using Digital Marketing, Data & AI. It is both a Google premier partner & FB Marketing partner. The leadership at ET Medialabs consists of seasoned professionals from the IITs and IIMs with 10 plus years of experience. They have a unique set of skills knit together by a client-focused approach and sharpened by years of experience in the industry.Over the years, ET Medialabs has worked with popular internet brands, including CRED, Grofers, Licious, The Urban Company, Forest Essentials, Good Earth, and Lenskart, helping them ensure a wider reach through digital advertising.

Digital Jalebi– Founded in 2012, Digital Jalebi is an experiential design studio delivering interactive experiences. It helps its clients establish channels of communication with their audience on a more emotional level. With a focus on spatial interactive installations, Digital Jalebi aims at transforming spaces into more communicable and enjoyable opportunities. Digital Jalebi is a fusion of new media design and technology and draws heavily from digital art, visual communication, architecture, and programming.The company has worked with some of the renowned clientele: International Cricket Council, Google, DS Group, TATA Trusts, HAL, TATA Motors, Toyota, MI, Dr. Reddy’s, Glenmorangie, Pepsi, Bill Melinda Gates Foundation, National Geographic, DRDO, Asian Paints, Bosch etc.