Parent Geenee Introduces Safe Digital Boundaries to Families
by Prashant Kapadia/NHN
Actor R Madhavan Joins as Strategic Investor & Stakeholder / Parent Geenee strengthens B2B presence with key customer wins
Mumbai, March 2, 2025 – Parent Geenee Inc., a technology firm based in the US, hosted a high-profile product launch event in Mumbai today, marking the global introduction of its revolutionary location-based parental control app. The event featured acclaimed actor R. Madhavan, who took on the role of investor and strategic partner, emphasizing his commitment to promoting responsible digital habits among children.
Unlike orthodox parental control apps, Parent Geenee transforms digital safety by adapting to real-world settings dynamically. This allows parents to tailor app usage based on the location of their children and it also ensures the right digital experience at the right place and the right time.
India is a huge market for Parent Geenee and with the rise in smartphone usage among children, the company aims to address the increasing concerns about excessive screen time among them. The app presents location-based digital boundaries, enabling parents to customize screen access depending on their child’s environment—whether at school, home, or within designated safe zones.
During the launch, R. Madhavan, Strategic Partner & Stakeholder of Parent Geenee shared his motivation for the collaboration: “As a parent myself, I have faced the challenges of digital discipline first-hand. When Sasi introduced Parent Geenee, I was sold, and I immediately understood its potential to create a better and much healthier digital environment for children. With its strong features and emphasis on responsible parenting, I am very excited to be a part of this journey, and I believe in Parent Geenee.”
Key Features of Parent Geenee:·
Customize Screen Time by Location: Parents can set up Safe Zones for home, school, or even a friend’s house to block access to selective apps in each setting. Additionally, parents are notified when their child enters or exits their customized Safe Zones.·
Enhance Supervision with the Beacon: An optional Beacon accessory refines control even further, allowing parents to manage screen time by room and set up chill-zones- for example, enabling educational apps in the study room while limiting games to the living room.·
Encouraging Thoughtful App Use: With the Wish feature, children can request access to only one restricted app at a time, teaching them to make mindful decisions instead of mindlessly scrolling.·
App Download Approval: Parents can activate a feature that requires their child to seek approval before installing new apps, allowing them to have a conversation about appropriate app choices and potential risks.·
Web Content Filtering: Beyond app restrictions, parents can block access to age-inappropriate websites, ensuring a safer browsing experience for their child.
Parent Geenee is also expanding its services into educational institutions with the integration of its Parent Geenee for Schools within the Allen Institutes and the Doon School. This initiative will enable educators to manage security and communication needs while safely disabling non educational apps and content while on school premises without physically confiscating phones, promoting a balanced digital learning experience. (https://www.parentgeenee.com/for-schools/)
Sasi Naga, Founder and Chairman of Parent Geenee Inc, commented on this expansion, stating, “Schools shape habits of children and digital habits are also learnt in schools – so why not do it the right way? By partnering with leading institutions like ALLEN and Doon School, we are on a path to empower educators with much-needed tools to ensure a focussed and healthier learning atmosphere.”
“Parenting today isn’t about restricting, but it’s about guiding children to use technology in a responsible manner. Parent Geenee seeks to empower parents and children to establish healthy and safe digital boundaries. We are driven by a strong pledge to nurture a movement towards responsible, collaborative and proud digital parenting. We want to shift the focus away from plain monitoring,” added Hari Gadiraju, Founder and CEO of Parent Geenee, added,
Parent Geenee is committed to multi-million-dollar investment in India, and it is aimed at market penetration, technology upgrades, and awareness campaigns. Parent Geenee has a two-tier subscription model: Free and Premium. The Free version meets most requirements of small families and allows you to connect 1 child device, set up 1 safe zone, approve 2 app requests per week, filter inappropriate content, and receive location updates and tracking. The Premium version focusses on larger families with specific needs and offers extended capabilities, enabling you to connect up to 4 child devices, set up 6 safe zones, approve unlimited app requests, and filter inappropriate content. The app is already available on iOS and android in India, the United States, and the United Kingdom. Additionally, the Bluetooth Beacon is an accessory that can be purchased through the official Parent Geenee website.
With a concrete presence in both the B2C and the educational sectors, Parent Geenee is all set to transform digital parenting and encourages responsible technology use worldwide.
About Parent Geenee: Founded in 2024 and based out of Dallas, US, Parent Geenee Inc. is founded by Serial entrepreneur Sasi Naga with Hari Gadiraju. Kutraleeshwaran V & Raj Rongala are part of the core team, and Actor Madhavan is an investor/strategic partner. Its first product, Parent Geenee, is an innovative parental control platform dedicated to helping families create safe and balanced digital environments for children globally. Designed with simplicity, flexibility and security in mind, it empowers parents to set healthy digital boundaries, ensuring children can explore technology responsibly—without unnecessary restrictions. The B2C part targets parents directly through its subscriptions model while the B2B part, targets schools with a solution that allows teachers to do the same in their classrooms. More information can be had from http://www.parentgeenee.com