Jacqueline Fernandez goes Global with Nova Eyewear Brand
by Prashant Kapadia/NHN
9th June, 2018, Mumbai: Nova Eyewear, the global eyewear brand from the house of Vision Rx Lab, today introduced the gorgeous and stunning Bollywood diva, the winner of Miss Sri Lankan Universe pageant 2006, Jacqueline Fernandez as their first ever global brand ambassador in the wake of completion of a decade. Jacqueline will be promoting Nova Eyewear’s latest range of lenses, powered sunglasses and frames internationally. The evening saw huge pomp & show, while unveiling the name Jacqueline Fernandez as the global face for the brand Nova Eyewear, in the presence of Mr. Lalit Kumar Gupta, Chief Business Officer, Vision Rx Lab, who addressed the media during the announcement.
Nova Eyewear has been operating in the Indian market for more than a decade, and by now, its infrastructural set-up comprises 19 manufacturing labs, including digital labs, and 16 service centers that are spread across the country. Associating with the elegant Jacqueline Fernandez as the face of the brand is going to be regal for them to reach out to their target audience at large. Jacqueline will be promoting Nova Eyewear’s new range of trendy eyewear (powered sunglasses, lens & frames), which exhibit sheer sophistication and style and ensures that people with eye power do not need to compromise with aesthetics when it comes to vision correction and eye protection. Nova Eyewear caters to all genders, ages and lifestyles, acknowledging the spirit of the ever so dynamic and eclectic trend and fashion conscious contemporary crowd.
The brand Nova Eyewear has always been synonymous with fashion keeping in mind the aspect of vision correction and eye protection from the harmful UV rays and blue light, catering to the visual needs of modern consumers leading an active life.
Jacqueline Fernandez gushed in excitement as she spoke on the brand association, “Nova Eyewear is one such global eyewear brand which effectively addresses the need of vision correction and protection without compromising on aesthetics, by combining high technology and high fashion. I am overwhelmed to partner them at this juncture of my career to represent the brand not only in India but internationally.”
Speaking on this momentous ceremony, Chief Business Officer of Vision Rx Lab for the flagship brand Nova, Mr. Lalit Kumar Gupta said, “We are available across 25 countries worldwide offering a bouquet of premium eye-care solutions, ranging from advanced digital lenses to fashionable frames, powered sunglasses and swimming goggles etc. Nova Eyewear caters to all genders, ages and lifestyles, acknowledging the spirit of the ever so dynamic and eclectic trend and fashion conscious crowd of today. Jacqueline is one of the most fashionable Bollywood celebrities, who has not only received immense fame in a short span of time but also has successfully influenced and awed all her fans with her casual yet chic style statement and fit personality. We are hopeful and sure that Jacqueline’s association with Nova will not only refresh regular style codes but also elevate the fashion statement of the generation making them conscious about eye care in general. We also wish Jacqueline the very best for her upcoming star projects.”
About Vision Rx Lab: Vision Rx Lab is one of the largest ophthalmic Rx lens manufacturers in Asia, offering complete lens solutions with innovative products catering to changing lifestyle & vision needs of the consumers globally. The internationally renowned company, a joint venture of GKB Rx Lens and Essilor, has been producing high quality organic and mineral Rx lenses for around 59 years. The group’s wide range of products also includes fashionable frames and Rx sunglasses.