• Food

India’s largest ice cream chain, Baskin Robbins launches new Product Portfolio, introduces new dessert categories

• nationalherald
• April 11, 2023

by Prashant Kapadia/NHN

India, April 11^th: Baskin Robbins – the iconic ice cream brand has announced the launch of a number of product categories and new flavors beginning this summer season. Known for its innovation and wide popularity among consumers, the brand has further expanded its existing portfolio with an indulgent range to cater to the evolving consumer preferences in India. Spread widely across B2B and B2C channels, Baskin Robbins grew over 35% in FY22-23 over the previous year and is expecting to again see robust growth this year with the launch of its new products.

Prepping for the summer season, Baskin Robbins has introduced two new product categories – Ice Cream Rocks and Ice Cream Pizzas. Ice Cream Rocks are bite-sized ice creams customized in two of BR’s popular flavours- Mississippi Mud and Cotton Candy. Ice Cream Pizzas are delectable Pizzas with a rich Belgian chocolate brownie base topped with scrumptious Pralines and Cream or Cookies n Cream Ice cream. The company is also introducing Ice Cream Floats in fun flavours.

To add to its mouth-watering array of ice cream flavours, Baskin Robbins has also brought in a new range that includes flavours such as Caramel Milk Cake, Blueberry and White Chocolate as well as Fruit Ninja. For fruit lovers, the brand has launched fresh fruit cream sundaes. Keeping in mind its strong appeal amongst children, Baskin Robbins has also launched fairytale sundaes – The Mermaid sundae and The Unicorn sundae.

This year also marks the brand’s 30^th year of spreading happyness to consumers in India. It has recently refreshed its brand and is working diligently to bring new products and experiences to consumers. The brand has evolved from a single ice cream parlour to over 850 stores now spread across 239 cities in India and also across the SAARC region.

Mohit Khattar, CEO, Graviss Group (Baskin Robbins) said, “We are very thrilled to be introducing our latest line of indulgent ice creams and desserts in multiple formats for our consumers. As a consumer centric brand that has constantly brought innovation in the Ice cream category, our 17 new products this season have been created keeping the consumer’s ever evolving palate in mind. Right from our new flavours to the ice cream sundaes, from Ice Cream Pizzas to ice cream Rocks, there is something new and unique for everybody. We are confident that our consumers will love these. These new launches are central to our strategy to grow the brand further”

The newly launched products are being made available across all Baskin Robbins parlours and through the company’s e-commerce site as well as through leading delivery platforms like Swiggy and Zomato. A select range of products like Ice Cream Rocks, Funwich as well as new flavours in tubs will also be made available through leading supermarkets and modern trade stores as well as E-com platforms like Big Basket, Instamart, Zepto, etc.