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IG International Announced the cookbook “Appelicious” by Zeba Kohli, in association with Stemilt Growers
by Prashant Kapadia/NHN
26th, March, 2019: IG International, India’s largest importer of fresh fruits, has announced the launch of the book “Appelicious” by famous chocolatier Zeba Kohli, in association with Stemilt Growers, a leading North American pip fruit supplier. The launch took place on March 26, 2019 at the Four Seasons Hotel in Mumbai. The focus of the cookbook is on ‘Apples with chocolates’. Zeba Kohli is renowned for her world-class designer chocolates. She frequently conducts chocolate workshops as well, for both adults and children. Additionally, North American company Stemilt Growers is a leading supplier of pip fruits, and ships organic apples across the world. The launch event for the cookbook had a host of activities and discussions, including a live cooking session using the recipes from the cookbook. This event carried a message, which is that chocolates can be healthy too. The chocolates will be made with natural sugar taken from the fruits.
Speaking about the event and launch, Tarun Arora, Director, IG International said, “We are pleased to be hosting the launch of ‘Appelicious’. At IG International, it has been our aim to introduce our Indian consumers to the best produce from around the world. Bringing them a book about how to incorporate fruits in your diet in innovative ways is a further extension of that. Zeba Kohli is the best at what she does, and her chocolates are truly delicious. By joining forces, Zeba and Stemilt Growers have produced this beautiful cookbook, full of recipes on using apples with chocolate.”
Commenting on the same, Zeba Kohli, Founder, Fantasie Fine Chocolate said, “Working on ‘Appelicious’ with Stemilt Growers has been a truly exciting experience. The team and I have been on the same page through the way, and our passion to bring fresh new things to the table really sparked, to make the book what it is today. Apples and chocolate are a match made in heaven, and having one of the leading suppliers in the market on board gave me so much insight into the business of apples. We want people to know that even indulgences can be healthy, and we are sure our readers and consumers will love what is in store for them.”
William Young, SEM, Stemilt Growers further added, “The health trends are in, and people are focusing on how to incorporate the healthy aspect into all their food consumption. Our organic apples are amongst the most popular in the world, and consumers really enjoy them. We are thrilled to have worked with Zeba on Red Temptations, to show people that all your healthy eating doesn’t have to be boring, and to show chocolate fanatics that chocolate can also be healthy! The book includes several new ways to make great treats easily.”
IG International currently imports 32 global varieties of fruits to India from 22 different countries across the globe. The company has earned its place as a leading fresh fruit supplier in the country, and has a pan-India network of distributors. Being associated with ‘Appelicious’ is a move that will give IG International a significant increase in the mindshare amongst consumers and partners. Additionally, fun healthy eating is the focus of the book, and with the increasing amount of health trends today, consumers are bound to take interest.
About IG International Pvt. Ltd: With fresh produce procurement spanning 22 countries and handling capacities of over 32 varieties of fruits, IG International has established its mettle in delivering on the diversified tastes of the Indian markets. Dedicated to providing high-quality natural products to its consumers, IG International Pvt. Ltd. is India’s one of the largest fresh produce importer. Dealing with the core activity of importing fresh fruits from all over the world, IG currently secures the best of exotic fruits globally all year round in order to supply the demand of high-quality fresh produce in India.
About Zeba Kohli- Zeba Kohli is an Indian chocolatier, accomplished entrepreneur and also a mentor. Being a third generation chocolatier she has reinvented and revamped her brand Fantasie Fine Chocolate. Her designer chocolates have captured many hearts making it the most loved and famous Indian Designer Chocolate Brand.
About Stemilt Growers- Stemilt Growers is a family-owned tree fruit growing, packing and shipping company based in Wenatchee, Washington. Stemilt is the largest fresh market sweet cherry shipper in the world, and one of the nation’s largest grower-packer-shippers of apples, pears, cherries, and stone fruit. Its signature apple varieties include Piñata, Honeycrisp, Gala, and Pink Lady. The company is also a leader in organic fruit production, producing 26% of Washington’s organic apples and 32% of the Pacific Northwest’s organic pears.
