Flipkart’s Realme 11 Series 5G launch: TVA.Group Redefines OOH Advertisement with an Engaging AR Campaign for an Unforgettable Experience
by Prashant Kapadia/NHN
Mumbai, 28th August 2023 – Introducing the Realme 11 5G: a smartphone that packs a punch with its 120 Hz 6.72-inch display, MediaTek Dimensity 6100+ CPU, 8GB RAM, and Android 13. Its photographic capabilities include a 108MP + 2MP dual rear camera and a 16MP front camera. Available in 128GB and 256GB storage options, expandable via microSD, and powered by a 5000mAh battery, the Realme 11 Series 5G starts at Rs. 18,999 and is available in Dawn Gold and Moon Night Dark on Flipkart.
TVA.group, a creative powerhouse in the world of marketing and digital experiences, is proud to announce a groundbreaking collaboration with Flipkart for the launch of Realme 11 Series 5G, marked by a unique and immersive AR campaign. This campaign combines innovative strategy, user engagement, and the iconic Realme 11’s design, creating an unforgettable customer experience.
The campaign’s grand digital billboards, featuring the captivating flipping halo, went live across multiple metro cities. The interactive billboard showcased the Realme 11 in all its glory with real-time entries coming from onlookers to get featured on the billboard. Every five seconds, the ‘Glory halo’ rotates and a mosaic of viewer submissions seamlessly transitions, captivating the audience and creating a visual spectacle.
TVA handled building the AR filter for allowing real-time entries, API to make the billboard interactive and a smart AI layer to automate the quality control of entries. The entire tech layer, in addition to the AI layer built from scratch, allowed for Flipkart to do a nationwide launch with entries coming from various cities at once. The campaign truly turned everyday individuals into brand ambassadors.
The TVA.group and Flipkart collaboration marks a significant milestone in AR marketing, demonstrating the potential to create shared experiences that blur the lines between offline and online innovation.
“This campaign is a true testament to the power of innovation, technology and collaboration,” says Devashri Mehrotra, Co-founder – Head of Strategy & Partnerships at TVA.Group. “We wanted to create an experience that appreciates the smartphone’s design and allows for audiences to engage with the campaign. While Shah Rukh Khan, the king of Bollywood, reigns as Realme 11’s brand ambassador, this ingenious concept turns everyday individuals into brand icons. People witnessed their faces on billboards across the country. The response has been overwhelming, and we are thrilled to have contributed to Flipkart’s latest launch.”
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