Single.id launches ‘DHONI’ App with cricket icon to Reward his loyal fan base
Powered by Single.id rewards technology, The DHONI app will allow fans to win free merchandise and redeem rewards on purchases from partner brands across India that are integrated within the Single.id ecosystem
by Prashant Kapadia/NHN
Mumbai: February 19, 2025 – Cricket legend Mahendra Singh Dhoni today officially launched ‘DHONI’ his new loyalty fan app, offering dedicated fans a unique window into his life. In addition to being rewarded for their loyalty through access to one of the world’s leading rewards ecosystems, fans will also be gaining an insider’s view of their idol’s world.
Developed in collaboration with Single.id, the cross-reward program identifier by Enigmatic Smile, ‘DHONI’ app users will gain access to the extensive benefits of Single.id’s growing retail network. These include rewards on purchases at partner brands across India, as well as the ability to redeem reward points, cash-back and gift cards from these brands.
The app also offers fans an unparalleled opportunity to get closer to their cricket idol. Registered users can enjoy exclusive access to never-before-seen videos, personal insights, and behind-the-scenes moments from Dhoni’s life.
“The DHONI app is designed to give you more value from your everyday spending. You can redeem rewards across categories ranging from travel & tourism, retail, to fashion and F&B outlets using Single.id technology. The DHONI app is all about more rewards, more savings, and more benefits. ‘Thoda aur’ – that’s what every fan of mine deserves and will get on this app,” said MS Dhoni.
“We are honoured to work with MS Dhoni and unveil DHONI to India,” said Bish Smeir, CEO of Enigmatic Smile, the parent company of Single.id. “DHONI offers fans the double advantage of engaging with their icon on a day-to-day basis while also collecting free rewards every time they shop.”
“The launch of the ‘DHONI’ app marks a significant milestone for Enigmatic Smile and Single.id in India. We are thrilled to partner with MS Dhoni to bring his fans closer to their icon, while also enriching their everyday experiences through our rewards ecosystem. DHONI app not only enables seamless fan engagement but also offers unparalleled value through our extensive network of partners. At Enigmatic Smile, we vow to enhance user experiences, and the ‘DHONI’ app is a testament to that vision,” said Chandra Bhushan, India Head, Enigmatic Smile.
“The launch of the ‘DHONI’ app marks a pivotal moment for Enigmatic Smile and MS Dhoni’s dedicated fans. This platform goes beyond just offering exclusive content—it creates an immersive experience that brings fans closer to their hero. By combining advanced technology with a comprehensive rewards system, we’re empowering fans to engage in a way that truly rewards their loyalty. We’re excited about the future, as we continue to enhance the app with new features and deeper connections, ensuring that this journey with Dhoni and his fans only grows stronger,” said Subash Manuel, Director, Enigmatic Smile.
About Enigmatic Smile and Single.id: Enigmatic Smile is a UK-based rewards technology company that builds critical Payment-Linked-Rewards infrastructure on a planetary scale. It supports 90 high-profile reward programs run by an expanding network of loyalty companies worldwide. Founded by Bish Smeir in 2014, the QSA assessed, and PCI Level 1 service provider is integrated with 27 financial services organizations across 14 countries. Companies within its group have with a combined reach of 514 million payment cards.